Estco Medical Newsletter

product updates

Medigent Thought Leader
Estco has launched Medigent Thought Leader. This latest application is a web-based, password protected resource center where members can communicate worldwide with Key Opinion Leaders (KOL).

Features include:

  • Simple interface for KOLs to access product information and educational content
  • Version control and tracking for regulatory compliance
  • Simple organization of presentations, abstracts and product and service information
  • Automatic email updates for users and administrators
  • Robust Workflow and permission structure
  • Rapid deployment – often less than 4 weeks

Customers that are using to the Medigent Thought Leader include a major pharmaceutical, Aspect Medical, the NIH and Medtronic.


partner spotlight

Estco and Vodium


Headquartered in Washington, D.C., Vodium® is a leading provider of software and services for rich media communications, including searchable web casts, libraries, training, virtual conferences and portals. Vodium’s solutions serve audiences from 10 – 10,000 and customers span across Fortune 100 companies, federal agencies and associations. For more information, visit

To celebrate both the welcome of warmer weather AND our 5.5 Anniversary, we invite you to join Estco on May 19th at Buffalo Billiards in Dupont Circle!

We will be hosting a fun evening of food and drink as an opportunity to thank our clients, welcome new ones and mingle with friends. We hope you can join us, email for more information.

in the news

New Service Offering - Web Reporting
Estco is pleased to announce a powerful new web reporting service using industry leading Urchin Web Analytics software, recently purchased by Google. Estco customers are now able to access the only traffic analysis product that combines log analysis with session-based information resulting in the most accurate data available. The software has unique technology to eliminate the inaccuracies introduced by browser caching, proxy servers and other network services.

See how many people are visiting your site, how many pages they visit, what URLs get the most hits, how long they stay, which browsers they are using and which search engines are driving traffic to your site. For more information, contact Seth Berger at

Coming Soon - Medigent Conference Center
Estco is excited to announce the upcoming launch of the Conference Center Solution. The new solution will be launched this quarter and will allow conference, trade show and meeting planners to host all their information in one interactive location. Highlights of the solution include:

  • Ability to create libraries, galleries, calendars, discussions and directories of all types of documents and assets
  • Conference sections to host event details, presentations, exhibitor and attendee information
  • Online registration and online payment for attendees
  • Online collaboration center for sharing and reviewing content

Estco Blog
Estco has launched a Medical Marketing Blog, available at Written by John Estafanous, the blog tracks the trends and data relevant to interactive medical marketing. Issues also relate to healthcare IT adoption, medical education, and market research. Look for new entries continually and add your comments and thoughts

New White Paper
Estco recently attended a Pew Internet & American Life Project presentation on consumers using the Internet for healthcare information. The report breaks down how users gather data, how HIPPA policies protect or don’t protect information and predictions for the future. We have posted this interesting and factual presentation on our site.

Estco Medical won two Horizon Interactive Awards, a Gold Flash award for GE Digital Hospital and a Bronze Sales and E-Commerce award for Origene Technologies. Winning entries have demonstrated excellence in creative concept, artistic excellence, and technical execution.

Estco customer, the EHealth Initiative was also awarded a World Wide Web Health Award for their web site, which was designed and is maintained by Estco. The panel of judges, made up of leading healthcare executives, chose the best healthcare sites on the Internet in several categories. There were nearly 1,000 entries from hundreds of organizations.

Estco Medical won the Silver Aster Award for its work on the Aspect Medical OEM presentation. The Aster Awards Program provides national-level recognition for healthcare organizations and advertising agencies who strive for excellence in medical marketing.

Estco Medical has also been nominated for the American Marketing Association - DC Chapter 2005 MAwards.

Web Dictionary: Sessions
Also called a user session, a session is the series of clicks on your site by a unique IP address or an individual visitor during a specific period of time. A Session is initiated when the user accesses the site or application and ends when the user quits the application, the browser is closed or there is a period of inactivity. The number of sessions on a site is used in measuring the amount of traffic a web site gets.

new projects

Surgical Directions
Estco has launched a new Web site for Surgical Directions, Based in Chicago, Surgical Directions is dedicated to improving operational and financial performance of surgical services departments and anesthesia groups within hospitals and healthcare systems. Estco provided the strategic planning, graphic design and production for Surgical Directions’ initial site launch.

Estco developed a new site for MacroGenics, a pharmaceutical drug development company. Powered by Medigent CMS, the site serves to reinforce robust antibody and vaccine programs and tracks the development schedule and market plan. Estco also developed an interactive illustration of its receptor technology that will be made available on the site and distributed for business development opportunities. The site is scheduled to officially launch to the public this month.

Allez Spine
For Allez Spine, a manufacturer of orthopedic implants and devices, Estco is developing a new site using the Medigent Collaborate platform. The site will inform, educate and provide online communities for its network of investors, service reps and clinicians. Estco will also be designing a web site to display public information and to serve as a portal to the online community.

GE Healthcare
Estco launched the new GE Digital Hospital vignette, a community level vision of the single digital hospital concept at this year's Healthcare Information and Management Systems Society (HIMSS) conference in Dallas, Texas. The HIMSS conference focuses on the optimal use of information technology and management systems for the healthcare industry.

In collaboration with GE and VEI, Estco provided the new storyboard, multimedia strategy, graphic design and Flash development. The vignette was showcased at GE's booth at the trade show and was converted to CD-Rom to be used as a product sales tool.

IBM Healthcare and Life Sciences
Estco recently launched the IBM vignette, Information Based Medicine: A New Era in Patient Care. Focused on IBM’s vision for the future of healthcare, the Estco designed vignette describes personal medicine in the clinical research and pharmaceutical environment. The Flash demonstration showcases a technical representation of information-based medicine and the personalized healthcare vision.

contact estco

Founded in Bethesda, MD in 1999, Estco Medical is the creator of the web-based Medigent® software suite, which aids pharmaceutical, medical device, biotech and other life science companies in launching and managing online marketing initiatives. GE Healthcare, Medtronic, Aspect Medical Systems, the Cleveland Clinic, and leading pharmaceutical and medical device manufacturers are among the life science companies using the Medigent software suite to better communicate, educate and validate processes through every part of a product marketing life cycle. The Medigent software suite includes components for content management, media and investor relations, product and clinical education, community development and outcomes and market research studies. For more information, visit or call 301-657-9332.

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Estco Medical 4915 St. Elmo Avenue, Suite 204 Bethesda, MD 20814 phone: 301.657.9332 fax: 301.657.9435

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