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UW Health
Improved the user experience, increased communications, and stimulated new revenue streams
Background
UW Health is a world-class network of hospitals and clinics on the vanguard of research and public healthcare.
Challenge
With over 60 clinical locations and a dozen Web sites running the gamut of public health, effective communications were becoming difficult and site usability and branding had been lost in the shuffle. The client recognized that, in the intensely competitive healthcare market, its Web site was quickly becoming a liability.
Solution
WHITTMANHART redesigned the client's Web site with a focus on usability, richer content, a stronger brand presence, and bringing all of the network's disparate components together. WHITTMANHART created a Web entity that mirrors the robust, high quality of the client's individual clinics.
Results
As a result of WHITTMANHART's work with UW Health, the new Web presence offers an improved user experience, increased communications between clinics, and new e-commerce portals to stimulate new streams of revenue.
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