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Our Capabilities
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Our Clients
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Case Studies
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GE Healthcare
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Gynecare
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Health Alliance
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Industrial Manufacturer
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Large Auto Insurance Company
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Self-Adhesive and Industry Labeling Products Company
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UW Health
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Leadership
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Case Studies
Gynecare  
Created a brand experience site that helps transform GE Healthcare employees into brand champions
Background
GE Healthcare provides transformational medical technologies that help clinicians around the world re-imagine new ways to predict, diagnose, inform, and treat disease.
Challenge
General Electric was refreshing its brand identity system with a diverse and vibrant color palette, new typeface, and a minimalist design style to create more global appeal and stronger marketing impact.

The GE Healthcare division had recently acquired two major businesses representing 70% of the GE Healthcare workforce, so a successful brand rollout was critical.
Solution
Rather than simply informing employees of the new guidelines, WHITTMANHART developed a flash-based brand experience site that included a screensaver, game, and new document templates to build an emotional connection with the refreshed brand.
Results
As a result of WHITTMANHART's work with GE Healthcare, the new brand experience site establishes a consistent brand image and offers a way for employees worldwide to experience the company's renewed identity.
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